Stronger by Paying Salaries and I Have 1 Billion Employees

Weibo, Penguin, Sohu, and other websites scrambled to report on it. No one had expected Orange Pay to drop another bombshell right before the Spring Festival.

”I really want to cut open his brain and see what’s inside,” Ma Liyun couldn’t help but exclaim after hearing the news. ”These marketing ploys just keep coming, one after another.”

”Boss, I played the ’Collect the Fortunes’ game for a bit. The business logic is quite simple. It serves as a marketing tool, allowing them to collect advertising fees from clients, while also enhancing the product’s social features and user stickiness,” Lu Zhaoxi said with a smile, pushing up his glasses.

”It’s too late this year. We’ll copy it next year!” Ma Liyun declared, making a final decision.

Meanwhile, Ma Wenteng had gathered Zhang Xiaolong, Liu Zhiping, and others to study Orange Pay’s ”Collect the Five Fortunes” event.

”Xiaolong, what are your thoughts?” Ma Wenteng asked casually.

”Mr. Ma, can we block the links to Orange Pay’s event?” Zhang Xiaolong asked in return.

”Xiaolong, you know about the cooperative relationship between our group and Senlian Capital,” Ma Wenteng said with an awkward laugh.

If it were anyone else, they would have been blocked by WeChat and QQ long ago.

”I don’t recommend we imitate it. Orange Pay is doing this to increase the frequency of social interactions on their platform and boost user retention. QQ and WeChat are already strong social software. If we launched a similar event, it would just overshadow our core functions,” Zhang Xiaolong said after a moment of thought.

”I agree with Xiaolong. WeChat and Orange Pay have different strategic positioning, platform functions, and user habits. In essence, WeChat is a mobile social app. A large-scale marketing event would only make users feel spammed and as if their private space is being invaded,” Liu Zhiping added before Ma Wenteng could even ask.

”Mm, my thoughts are aligned with yours. But we can still learn from the ’Collect the Five Fortunes’ marketing plan. The amount of funds in Yu’e Bao has already exceeded 20 billion Hua Yuan. This shows that in the payment sector, Orange Pay is ahead of WeChat Pay.”

In truth, Ma Wenteng wanted to follow the trend, but seeing that both Zhang Xiaolong and Liu Zhiping were against it, he suppressed his impulse.

Besides, after hearing their reasoning, he thought it made a lot of sense.

The next day, being a Saturday, Orange Pay users got on OFO bikes first thing in the morning. They would ride for 500 meters, stop to end the trip, and then draw a fortune card.

But they gradually discovered that aside from the Patriotism, Friendliness, Prosperity, and Harmony fortunes, there wasn’t a single Dedication fortune to be found.

It wasn’t until eleven o’clock that someone revealed on Weibo: while browsing with Lingxi Browser today, I unexpectedly won a Dedication fortune.

In other words, Orange Pay had placed the Dedication fortune within Lingxi Browser.

The users weren’t stupid. They instantly understood Senlian Capital’s ”sinister plot.” But seeing through it didn’t mean they could resist it.

The fact that 200 people won the 4,999 Hua Yuan grand prize yesterday wasn’t fake, and the fact that everyone could now split 213,000 Hua Yuan in cash wasn’t fake either.

Faced with a huge prize that only required a few taps of a finger, no one could resist the temptation.

Lingxi Browser’s downloads climbed rapidly, with 150,000 new installations in just three hours.

Chen Yansen threw out a hundred million in cash, but in return, he managed to hard-control over a hundred million Orange Pay users for a full half-month.

In the eyes of his peers, it was a marketing plan of pure genius.

The greatest truths are the simplest. The more simple and direct the event, the easier it is to capture the hearts and minds of users.

Orange Pay’s daily active users also rose from 27 million to 36 million.

In terms of registered users, Wealth Treasure was number one; but in terms of user activity, Orange Pay was the industry leader.

Relying on offline payments, Yu’e Bao, and the ”Collect the Five Fortunes” event, they had forcefully dragged their daily active user count from around 10 million all the way up to nearly 40 million.

「Elsewhere.」

Final exams at Xuyuan had just ended. In twos and threes, university students dragged their suitcases straight to the bus station, train station, and high-speed rail station. The campus returned to its usual tranquility.

「Faculty Apartments, Room 0418.」