Stronger by Paying Salaries and I Have 1 Billion Employees

Frankly, the effect was just a result of forced perspective and video splicing. More than a decade later, it would be considered a completely overused editing trick, but in 2012, it blew up Mimo’s traffic pool.

The video’s engagement metrics were off the charts, several times more popular than even the ”Skyfall” and ”Live While We’re Young” cover videos.

After all, ”Skyfall” was the theme song for *007: Skyfall*, sung by the North American pop superstar Adele. It already had its own built-in hype and talking points.

And ”Live While We’re Young” was the lead single from the ultra-popular boy band One Direction’s second album. Upon its release, it had topped the music charts in over 50 countries in less than 24 hours.

Their influence was equivalent to ten, or even twenty, TFBOYS!

But in terms of traffic, it lost to the flying broomstick video. Chen Yansen thought about it for a moment and concluded there were three main reasons: first, the creator was an ordinary user; second, Harry Potter was incredibly popular in the North American Region; and third, the content was genuinely novel.

’Mao Chaorong’s operational strategy is excellent,’ Chen Yansen thought. ’With just a little guidance from me, he quickly locked onto the right development path for Mimo.’

First, retain the ordinary users, then gradually expand to include others.

Given the mobile data costs and network penetration rates in the Lighthouse Country, five million users was far from Mimo’s limit. If it could maintain its current growth rate, it could potentially reach a hundred million registered users in less than a year.

Of course, the gap with Facebook was still enormous. After all, Facebook currently had a billion monthly active users across Asia, South America, Europe, and America. It wouldn’t be able to support a market cap in the hundreds of billions of US Dollars otherwise.

Mimo’s explosive popularity quickly spread back to China. Despite the high data costs and the need for a VPN, about ten to twenty thousand domestic users, eager to ”see the world,” had already secretly ”jumped the wall” to log in.

But they had no idea the app was actually developed in China.

「Time flew, and soon it was noon.」