Stronger by Paying Salaries and I Have 1 Billion Employees

”You want Kuai Pao to expand into new business areas?”

After listening to Pei Yi’s explanation, Chen Yansen’s brow furrowed slightly. He hadn’t expected him to propose such an idea.

Typically, entering a completely new sector requires careful consideration of industry risks and the stability of the profit model.

Meituan, Dianping, and Lashou had already seen some success in the Group Buy field, proving the business’s feasibility and market potential.

By entering the market now, not only could they skip the market education phase, but they could also seize the initiative, dragging Meituan and Dianping into the competitive quagmire of the Group Buy market. This would, in turn, buy more time for their food delivery sector to develop.

The best defense is a good offense!

Kuai Pao wasn’t lacking in manpower, resources, or capital. The execution of its business development and on-the-ground promotion teams was also among the best in the industry.

”President Chen, I’ve actually had a similar idea for a while. I was so busy competing with Eleme before that I couldn’t spare the energy, but the more I think about it now, the more feasible it seems.”

Pei Yi replied with a smile.

He then clearly and logically laid out his vision.

First, food delivery is a high-frequency activity. Users open the Kuai Pao website or app two to three times a day, far more often than they use low-frequency services like Group Buy. Through integration, we can direct this high-frequency food delivery traffic to our Group Buy business.

Use high-frequency to drive low-frequency!

For example, we could display ’Group Buy coupons for nearby restaurants’ on the order completion page for food deliveries. This would leverage the post-meal decision-making moment to increase the Group Buy conversion rate.

Second, we can leverage user data from our food delivery business—like purchase frequency and preferred categories—to provide users with targeted recommendations for Group Buy deals.

Finally, our offline merchant resources can be repurposed, and the productivity of our on-the-ground promotion team can be improved.

This would create a synergistic ecosystem between our food delivery and Group Buy businesses, building a dual moat of ’at-home’ delivery and ’in-store’ services.

Chen Yansen smiled faintly. Without much deliberation, he approved Pei Yi’s plan.

If Kuai Pao went too long without a worthy opponent in the food delivery market, its on-the-ground promotion and operations staff would inevitably grow arrogant and complacent.

Going head-to-head with Meituan, Dianping, and Lashou Network might even expose some of the flaws in Kuai Pao’s own organizational structure and operational management.

How can you forge an iron-willed team without fighting a corporate war?

Aside from its struggle with Eleme, Kuai Pao’s journey had been far too smooth.

Chen Yansen also wanted to use this opportunity to sharpen Kuai Pao’s employees.

This would prevent them from being caught off guard if a few new competitors suddenly emerged in two or three years.

After hanging up, Pei Yi immediately relayed the news to Kang Guodong at the Luzhou Headquarters.

The implication was that both Kuai Pao’s PC and mobile platforms would need to be redesigned.

”Enter the Group Buy market? Did President Chen approve?” Kang Guodong asked.

”I’ve spoken with President Chen. He gave us the green light to go all out,” Pei Yi said with a smile.

Go all out?

Go after who?

Meituan, Lashou, Dianping, Nuomi Network, and all the other competitors, of course!

”Alright, I get it. I’ll send you the product proposal and redesign plan as soon as I can.” Kang Guodong didn’t ask any more questions, just nodded in agreement.

He might not have been an outstanding manager, but he had an exceptional talent for rider route optimization and intelligent order dispatching.

To put it bluntly, Kang Guodong’s technical skills were impeccable, which was evident from how he had bested Zhang Xuhao’s technical team from Jiaoda.

”Brother Dong, thanks,” Pei Yi said softly before hanging up.

”Dragon Scale Horse, spare me the formalities. You’re a better fit for Kuai Pao’s CEO than I am. President Chen made the right call.”

Kang Guodong retorted with a laugh, as if a weight had been lifted from his shoulders.

”You little punk, it’s President Pei during work hours!” Pei Yi joked.

”Get outta here! Bixia Sect, show some respect! I have more equity than you, got it?” Kang Guodong shot back.