Stronger by Paying Salaries and I Have 1 Billion Employees

On January 28th, Chen Yansen returned to Xucheng by car.

Before leaving, he bought Chen Guobin a single-family villa outside the city. It was over three hundred square meters, fully furnished with high-end decor and appliances, ready to be moved into immediately.

In Zhao Siyuan’s own words: the landlord was a friend of his who had moved to Shencheng City to pursue his career. The villa had been vacant for two years, so Chen Yansen was doing him a huge favor by buying it.

Of course, Chen Yansen didn’t believe a word of it. ’He probably got this villa from some developer,’ he guessed.

But he didn’t mind. The purchase price was at market value, and all the paperwork was in order. No one could find anything to criticize.

As for whether Chen Guobin would actually live there, or if he could even get used to it, Chen Yansen couldn’t be bothered to care.

On the Banghuai Expressway, a Bentley Mulsanne and a BMW 750 drove one after the other.

Chen Yansen sat in the back seat, mulling over the marketing and promotion plan for Fast Taxi.

Cheng Weixing planned to invite a small group of drivers and passengers for a grayscale test. First, they would collect user feedback, then make further optimizations and adjustments to ensure the stability of the order-matching algorithm and payment process after the official launch.

At the same time, he would build a street team and provide comprehensive training for all its members, ensuring every single person was familiar with the product’s functions and the promotional scripts.

Initially, Cheng Weixing had wanted to outsource the offline promotion to a third-party street team company, but Chen Yansen rejected the idea.

First, he knew all too well what these companies were really like: they did shoddy work and frequently faked their data. You’d spend the money and get no results. Second, if the Fast Taxi team members didn’t get out there and interact with drivers and passengers up close, they would never discover the users’ real pain points.

Additionally, Cheng Weixing used his position as the executive director of the Hang City University Student Entrepreneurship Alliance to easily win over the upper management of two local taxi companies. They agreed to give it a try and promote the ride-hailing app to their drivers.

As for online promotion, Cheng Weixing had nothing to worry about. The Orange Mobile Phone app store alone could generate over 20 million impressions for Fast Taxi.

Compared to his previous life, Fast Taxi’s estimated launch was a full six months ahead of schedule.

Meanwhile, Chen Wei, the founder of DiDi, was still the deputy general manager of the B2C division at Wealth Treasure, showing no signs of resigning to start his own business.

Last December, Chen Yansen had used a headhunter to try and recruit Chen Wei, hoping to get him to join Senlian Capital and take charge of the Orange Pay project team, but Chen Wei had turned him down.

This showed that at this point, Chen Wei wasn’t even thinking about changing jobs.

But Chen Yansen knew that the rise of ride-hailing was unstoppable. Even if DiDi never appeared, a ”Dada” or ”Gugu” would emerge to compete with him.

”Eleme got funding!”

Meng Jie, who was sitting beside him, suddenly said.

Chen Yansen frowned and took the phone Meng Jie handed him.

The news headline read: ”The Forefather of Domestic Food Delivery: Eleme Completes Series B Financing, Secures 50 Million from Ah Li.”

’The forefather of food delivery?’

’Did Zhang Xuhao pay for this press release himself?’

’In this business, whoever is strongest is the forefather, right?’

With that thought, Chen Yansen dialed Pei Yi’s number. ”I’m giving you six months,” he said. ”If you can’t crush Eleme by then, you can give up your CEO position to me.”

”Boss, I understand. I’ll take Kou Zhen and the reassigned personnel to Hu City tomorrow to seize the market.”

Pei Yi could hear the ferocity in Chen Yansen’s voice and hurried to respond.

Right now, Eleme and Kuai Pao were the only two large-scale food delivery platforms on the market. Although Kuai Pao had the advantage in funding and user traffic, Eleme had been entrenched in Hu City for four or five years. It would be no easy task for Pei Yi to eliminate Zhang Xuhao in one fell swoop.

Fortunately, Pei Yi was also a Hu City native and was equally familiar with the local restaurant industry and users’ ordering habits.

”Good. Don’t disappoint me.”

Chen Yansen instructed in a low voice before hanging up.