Stronger by Paying Salaries and I Have 1 Billion Employees

Chapter 145: Chapter 135: 400 Million Gross Profit, Terrifying Reaction Speed

”Morning, Brother Sen!”

”Morning, Boss!”

”Morning, boss!”

As Chen Yansen walked into Room 206, he was met with a chorus of enthusiastic greetings.

Their June salaries and performance bonuses had just been deposited. Everyone had been grumbling about losing their summer vacation, but the sight of tens of thousands more in their bank accounts instantly filled them with motivation.

Chen Yansen gave a slight nod, sat down at his desk, and logged into the data backend. He scanned the daily active users, sales, and user retention data. After confirming everything was in order, he switched over to a news website.

”Meituan secures another $30 million in financing, jointly invested by Ah Li and DST Capital...”

Seeing the news, Chen Yansen couldn’t help but sigh at how lucky Wang Xing was.

With this capital, even if Meituan couldn’t outcompete Lashou in the second half of the year, it could still secure a spot in the top three of the Group Buy industry.

Chen Yansen understood Ma Liyun’s strategy: run his own Group Buy business while simultaneously investing in external Group Buy websites, then acquire and absorb them into his conglomerate when the time was right.

But Ma Liyun never expected that after Wang Xin took his money and built up his company, he would turn around and align himself with Penguin.

Chen Yansen’s eyes narrowed in thought. After a moment, he called over Wang Yunxia from the promotions team and told her to secretly divert more traffic to Lashou, Gao Peng, and WoWo Group in their upcoming brand activities. After all, the longer the Group Buy war dragged on, the more he stood to gain.

Besides, he didn’t want Meituan to be the one to win!

Though Wang Yunxia didn’t understand the reasoning, she didn’t ask any questions. She simply agreed and went back to allocate several more promotional placements to WoWo Group’s brand campaign.

”Brother Sen, everyone’s here. We can start the Q2 financial meeting whenever you’re ready,” Xu Dan reminded him.

Chen Yansen acknowledged her and headed for the conference room.

June was a hectic month. On top of Taobao and Jingdong’s 618 sales event, there were also dedicated promotions for mobile phones, home improvement, and cross-border shopping, keeping everyone swamped.

They were so busy that it wasn’t until July 4th that they finally found the time to prepare the quarterly financial report.

Chen Yansen pushed the door open, entered, and sat down. ”Don’t overcomplicate it,” he said to Hu Yun. ”Keep it brief, just like always. Send a copy of the data to Director Gao afterward.”

Through Gao Weilin’s connections, Lotte Investment had indeed shown great interest in FoxTao.

However, because the project was so new, Lotte wanted to observe it for a while longer to ensure FoxTao’s profitability was sufficiently stable before deciding whether to invest or make an acquisition.

”Understood, Brother Sen,” Hu Yun replied.

He opened the PowerPoint and began his report, reading from the data sheets. ”In April, our average daily active users were 2.65 million, with new customers accounting for 37.4%. In May, average DAU was 3.04 million, with a new customer ratio of 36.2%. In June, average DAU was 3.49 million, with a new customer ratio of 39.1%.”

Hu Yun paused before continuing, ”Our total cumulative registered users have reached 206 million. We have 127 million quarterly active users and 56 million monthly active users...”

Judging by the user growth trends and new customer ratios for Q2, it was becoming increasingly difficult for FoxTao to acquire large numbers of new customers at a low cost through ad placements.

Only ten to twenty percent of the 560 million yuan from their Series A funding remained. After all, the total number of internet users in 2011 was less than 500 million—the pool was only so large.

”Zihao, cut the ad spend by half for Q3 and scale back our campaigns. Make conversion rate and ROI the primary performance metrics for the user acquisition team.”

Chen Yansen interrupted Hu Yun to give the order to Wang Zihao.

Then, he turned to Zhuang Rui. ”Lower the new-customer weighting for the ’Bargain to Zero’ feature and increase the weighting for returning customers who have logged in within the last thirty days but haven’t placed an order in the last seven. From now on, our focus is on retention and re-engagement.”

”Understood, Brother Sen,” the two replied in unison.